Joico Colour Endure Violet Shampoo (300ml)

Cleanses, tones grey hair and preserves cool blonde tones with violet dye load

Banishes oxidized yellowing; maintains the integrity of gray hair; and even turns into an instant at-the-sink toner following a blonde color service. Antioxidants and UV protectants fight fading, as well as any tonal changes that can affect the purity of cool hair color. Bio-Advanced Peptide Complex adds molecular strength and reconstruction from cuticle to cortex. Perfect for Blonde or gray hair that wants to stay calm, cool, and perfected

Directions for use:
Use 2-3 times a week. Apply to wet hair. Lather until foam is even in colour. Leave in for 3-5 minutes. Rinse