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Turn up cool, bright blondes. Turn down brassiness with this money saving duo. Neutralizes brassy and yellow tones that oxidize light colours
Contains:
Joico Colour Endure Violet Shampoo (1000ml)
Banishes oxidized yellowing; maintains the integrity of gray hair; and even turns into an instant at-the-sink toner following a blonde color service. Antioxidants and UV protectants fight fading, as well as any tonal changes that can affect the purity of cool hair color. Bio-Advanced Peptide Complex adds molecular strength and reconstruction from cuticle to cortex. Perfect for Blonde or gray hair that wants to stay calm, cool, and perfected
Directions for use:
Apply to wet hair. Lather. Leave in for 305 minutes. Rinse
Joico Colour Endure Violet Conditioner (1000ml)
The perfect purple moisturizer to knock the brassy tones right out of cool blondes (and gray) heads. Multi-Spectrum Defense Complex (rich in Green-Tea-derived Antioxidants and UV protectants); as well as Bio-Advanced Peptide Complex, our unique formulation of proteins that adhere to damaged hair strands, and offering reconstruction from the inside out. (Note: This product contains ingredients that may cause irritation; a preliminary patch test should be completed before use.) Perfect for Highlighted high-lift blonde or gray hair that’s faded or turned a shade of not-so-mellow yellow, thanks to the common oxidization process.
Directions for use:
Apply a small amount to clean, damp hair. Leave in for 1-3 minutes, rinse.
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