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Turn up longer-lasting colour, turn down fading with this money saving duo. Keeps color true to the hue, whilst fighting both the physical and environmental factors that can cause fading and tonal change
Contains:
Joico Color Endure Shampoo (1000ml)
Designed specifically to extend your color vibrancy 33% longer than any other similar cleanser on the market. What’s more, redheads – the hardest hit in the fade department – will love the fact that it maintains their scarlet hue by a full 88%. Perfect for any color-treated hair that wants a thorough wash without fear of stripping, tonal changes, or fading
Directions for use:
Apply to wet hair, lather, rinse
Joico Color Endure Conditioner (1000ml)
Non-stripping, highly-moisturising conditioner is just as key. It softens and protects your coif, while locking in the moisture that helps maintain true hue and vibrancy. Perfect for those with color-treated hair looking to preserve the integrity of both shade and depth
Directions for use:
Apply a small amount to damp, clean hair. Leave in for 1 minute, rinse
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