So we have an exciting new range here at Hairtrade, especially for those with colour treated hair.

We’ve all been here before, trying to choose a shampoo and conditioner that will stop coloured hair from fading but one that will also treat dry hair, or limp hair, and we find ourselves choosing one or the other.

Well I’m here to tell you today you can now have both! Introducing Pureology – a range that consists of highly concentrated no sulfate shampoos (yay!) and its exclusive ‘AntiFadeComplex’ help colour treated hair retain its vibrancy whilst its Vegan, Dual Benefit Formulas provide custom care for every hair type.

Choose from Pureology Perfect 4 Platinum (perfect for those blonde beauties); Pureology Essential Repair (for distressed colour treated hair ); Pureology Pure Volume (for bouncy hair whilst keep coloured hair shiney); and Pureology Precious Oil for dull and brittle colour treated hair.

each range consists of the Anti Fade Complex, keeping your hair vibrant and fresh in between salon visits!

Check out the full Pureology range at Hairtrade.