This one is for all those blondies out there who are always on the look out for hair care to help keep their blondes vibrant.

Introducing Paul Mitchell Forever Blonde

The new Forever Blonde collection consists of three main products to cleanse and treat blonde hair to keep blonde strands light, bright and healthy.

Paul Mitchell Forever Blonde Shampoo is sulfate free to help soften and strengthen as it cleanses. Exclusive KerActive protein guards every strand against breakage while Safflower oleosomes help restores lost moisture and elasticity. Special botanicals including turmeric, chamomile and lemon peel help keep blonde hues light and bright.

Following the Forever Blonde Shampoo, Paul Mitchell Forever Blonde Conditioner gives fragile blonde hair the moisture and strength it needs every day, while subtly brightening blonde and highlighted hues. Rich conditioners, including macadamia nut oil and Safflower olesomes deliver hydration right into the hair shaft for improved elasticity, softness and shine.

Finally, Paul Mitchell Forever Blonde Dramatic Repair treats fragile blonde hair to restor health and vitality in an instant. The multi-tasking corrector soothes and replenishes dry, depleted hair as it helps strengthen and seal the cuticle.